Marketing Dashboard
Campaign performance and conversion analytics
Total Ad Spend
€2,200
↑ +12%
Total Conversions
29
↑ +28%
Avg ROAS
3.5x
↑ +0.4x
Website Traffic
12,400
↑ +15%
Campaign Performance
| Channel | Spend | Impressions | Clicks | CTR | Conv. | CPA | ROAS |
|---|---|---|---|---|---|---|---|
| Google Ads | €850 | 45,230 | 1,240 | 2.7% | 12 | €70.8 | 4.2x |
| Meta Ads | €620 | 38,900 | 890 | 2.3% | 8 | €77.5 | 3.8x |
| TikTok Ads | €420 | 62,100 | 2,100 | 3.4% | 5 | €84 | 2.9x |
| €310 | 28,400 | 720 | 2.5% | 4 | €77.5 | 3.2x | |
| Total | €2200 | 174,630 | 4,950 | 2.7% | 29 | €76 | 3.5x |
Conversion Funnel
Website Visits12,400
↓ 66% drop
Villa Pages Viewed4,200
↓ 57% drop
Check Availability1,800
↓ 77% drop
Started Booking420
↓ 80% drop
Completed Booking85
Traffic by Source (30 days)
Ad Spend by Channel (6 months)
Content Performance
| Type | Views | Engage | Leads |
|---|---|---|---|
| Blog Posts | 8,400 | 3.2% | 12 |
| Instagram Reels | 24,500 | 5.8% | 8 |
| Email Newsletter | 2,800 | 22.1% | 18 |
| Google Reviews | 3,200 | 4.5% | 6 |
| TikTok Videos | 18,700 | 6.2% | 5 |